Great brand or great inbound marketing, which comes first?

Marcus’s Blog

Great brand or great inbound marketing, which comes first? That is the question.

Have you ever wondered as a company where to get started? I should work on my brand. No! I should work on my inbound marketing strategy. No! What is one to do, how do you choose.

Maybe you have thought of it this way, or heard someone say. “Why would you invite people over to the house when your underwear (dirty laundry) are still on the floor?” WHAT?

Well in this interview with Remington Begg from Impulse creative we wrestle with this age old question. Should a brand have their branding polished and spot on or should they get people looking at whatever they have at that point in time.

We talk about how no matter which way you focus some of the key principles are the same. You have to be be focusing on consistency, simplicity, being memorable, and contagious. If you focus your efforts in those directions you will quickly find your company killing it.

Enjoy, and look for the next interview coming soon.

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