The Problem of Developing Your Company Voice: An Interview with John Bonini

Marcus’s Blog

Hello everyone, it’s George again and I’m happy to bring you another educational interview to help empower your company with Inbound Marketing best practices. Today I sit down with the incredibly smart and talented John Bonini, Marketing Director for Impact Brand & Design. In this interview, we discuss the good, the bad, and the ugly when it comes to company messaging and voice–as well as some salient points regarding building your brand in an online world.

Why are some companies so confusing when it comes to messaging?

These are a couple reasons, we point out about confusing company voices in this interview. Believe it or not, there are even more ways that companies can be confusing to their customers.

Tweet This: Are you a company talking to yourself? Stop it you are confusing me. ~ Concerned Customer #tsllearning

Why do most companies not have a voice?

When you have marketing teams that are disjointed or confused, you get misaligned messaging. To have a company or brand voice especially a great one, one must have consistency not misalignment. Marketing teams need to get on the same train and work together for the better good of their respective companies.

What is a brand or company voice?

Your voice can be a very powerful tool. You can use your voice to create joy, surprise, anticipation, but most of all trust. Get to know what your voice is and use it to it’s full potential.

How can you start to build a company voice?

We talk about so much more in this interview around a company and brand voices. If you have any questions, make sure you hit me up in the comments section or on Twitter @georgebthomas. Until next time folks, happy learning!

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